More than just print collateral, Rountree Group brings a higher level of thought to the overall marketing mix by incorporating elements of strategic communication that make for a more effective integrated marketing plan.

Primary Services – a must

• Public Relations Counsel – to examine where and how to tread, from taking first steps to running across the bridge
• Research – learning who and what is out there
• Strategic Communications Planning – the foundation for building a solid blueprint to success
• Message Development – what to say, from tag lines to hymnals to the “elevator speeches”
• Media Relations – finding and communicating your message with the right print, broadcast and online outlets to reach your audiences
• Writing/Editing – putting it all into words from news releases to articles to collateral materials

Secondary Services – as needed

• Product/Service Publicity – your story, in detail
• Spokesperson Training – creating “the voice” behind the company, product or service
• Crisis Communications – a roadmap for navigating bumps and potholes that may appear along the way
• New Product/Service Introductions – words, pictures and events designed to give life to your new product or service
• Communications Audits – a look back before looking ahead
• Issues Management – anticipating and devising a plan of action
• Community Relations – reaching out as a good neighbor
• Cause Marketing – providing a helping hand in a positive light
• Speakers Bureaus – taking “the voice” on the road
• Newsletters – not just news, but education and useful information
• Media Tours – getting up close and personal with editors, reporters and writers
• Special Events – hosting or sponsoring an activity that says “you” or your product
• Employee Relations – organizing the first line of target audience communication: your people
• Product Positioning – getting in front of the right eyes or in the right hands
• Direct Mail – creative, targeted and focused – not en masse
• Sales/Image Materials – putting your message to work in the field
• Graphic Services – making your corporate identity and marketing materials a visual part of your message