This is at the core of what we do on daily basis – plan and implement a media program effectively to impact your needs, either in electronic media or broadcast media or both. Telling stories to engage audiences is at the heart of communications, and what we have been doing for more than 26 years that has garnered 145 industry awards from the Public Relations Society of America and International Association of Business Communicators, as well as from other industry-leading “governing” organizations.

We provide communications counsel, based on our understanding of the ever-changing communications landscape, as well as our long-standing history of working with similar companies and organizations (as well as best in thought leaders). Our work for you centers around the ability to offer integrated broadcast and media services on a local, regional, national or worldwide level.

Related broadcast and media services include:

• Strategic, integrated communications
• Interactive news releases
• Media programs
• Media training, messaging and coaching
• Satellite media tours
• Radio media tours
• Press conferences
• Editorial writing
• B-roll / video shoots

As you may know, message development is key to what we do as part of the media relations function. We know the best messages are concise, memorable, easy to understand and newsworthy. Sharing your message with target audiences is more than just writing a news release or even an interactive news release. And, in fact, we’ll help you before the spotlight turns to you, just to make sure you are prepared with any soft or hard ball questions that may come your way in a live broadcast.

While this is an important part of the mix, our media relations function begins with a clear, focused understanding of what you want to say before we even attempt to recommend how, when and where you may want to say it. It’s this ongoing thought process that keeps you ahead of the curve in ensuring your message fresh and interesting.

And, don’t worry, we won’t turn to you for the writing assignment, as we have former editors and reporters on your team that will do the heavy lifting when it comes to inking by-lines, press releases, speeches, round-up stories, scripts or white papers. Leave the pencil whipping to us as we link your words, information and research to your key audiences.

One of the ways we ensure our media relations success is through an ongoing investment in media software intelligence. This proactive and regular updating process gives us helpful leads and information about beat reporters, magazine editors and assigned writers that enables us to get “the inside track.”

Additionally, media software allows us to track our record of contact so our approaches are always fresh and topical. We also employ a method for tracking and pitching media using editorial calendars that alert us to feature subjects that provide an opportunity for client involvement in the story as a source, interviewee or by-line writer.