The Masters Blog Pic- wwl

The Masters Tournament: Brand Management at its Finest

By Jenna Murphy Being a Georgia native, I know very well the significance of the first full week of April: the Masters tournament at Augusta National Golf Club. For four days each spring, the world takes note of Augusta, Ga., as it watches the most elite professional golfers compete for the enviable green jacket. With [...]

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Basketball Team in Huddle

March Madness: How Your Basketball Team Resembles Your PR Strategy

By Jenna Murphy I’m an avid college basketball fan, so naturally the NCAA tournament is a big deal to me. Coming in as an equal stakeholder in my heart of hearts is a love for public relations. So this year in honor of March Madness, I wanted to pay homage to both passions by exploring [...]

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In Advertising- Carpe Digitus, Seize the Digital!

In Advertising- Carpe Digitus, Seize the Digital!

Written by: Jenna Murphy Spring is coming. The flowers will bloom, my allergies will flare and America will head back to the ballpark. Additionally, businesses will start to evaluate their first quarter of the year. How do we compare to last year? Do we stick with this strategy for the second quarter or abandon ship [...]

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Rountree Group Celebrates 28 Years

Rountree Group Celebrates 28 Years

Today, Rountree Group celebrates 28 successful years in business. Since our founding in 1985, Rountree Group Integrated Communications has enjoyed growth and expansion, and now operates via IPREX (http://www.iprex.com) with more than 70 partner communication agencies worldwide. As our global reach has expanded, so have our services, which now include integrated work and branding, advertising [...]

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Social Media, the Super Bowl Game Changer?

Social Media, the Super Bowl Game Changer?

This season I had high hopes for the Super Bowl, namely that my hometown Atlanta Falcons would be in it. But alas they are not, and the show must go on. However, as any Super Bowl viewer from years past can tell you, there is so much more to the experience than the game itself. [...]

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Reflecting on Rountree

Reflecting on Rountree

Starting your first job, that is, if you can get one in this economy, is a daunting undertaking. And because businesses across the board are wary to hire, newcomers feel an extra pressure to live up to expectations. You don’t quite know what to expect of your employer either. Sure, they say you won’t be [...]

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