Approach & Philosophy
Rountree Group is a results-oriented, multifaceted agency. Our aim is to achieve clients’ business goals with fresh, creative approaches to corporate image-building, public relations and marketing communications.
Clients count on Rountree Group to deliver what we say we will do. Our awards and long-term clients (both multi-year and repeat relationships) are a testament to our ability to deliver high quality, on-time performance.
Effective communication is about more than producing media clips. While publicity is an integral part of what we do, Rountree Group works from sound research to gain an understanding of your business and industry.
Once armed with this information, we provide knowledge-based strategic counsel to gain visibility, introduce new products and services, develop community ties or manage crisis situations. One element of this is developing messages that resonate with your priority audiences.
This comes down to making connections to close communication gaps between organizations and their target audiences. As “generalists,” we use a variety of resources to provide a customized program that works to get the job done on time, within set budget parameters and while achieving the measurable results you expect.
Our clients know we are guided by one basic business principle: we do what is best for them.
A professional, business-like approach to communications management is the guiding force behind our operating philosophy: to provide consistent, quality and proactive work that achieves client goals, is cost-effective and makes the greatest impact.
For example, a communications bridge can be a brochure for a target audience, a press release reaching the general public, or a long-lasting campaign—a structure built with a wide variety of methods and materials. It’s our job as communications architects to design the right bridge for you, your business objectives and budget.
No two ways about it, we’re listeners first and doers second. Tell us about your business objectives, and we’ll develop and implement a communications program with impact and results.