Toyota

For nearly five years, we worked with three Toyota entities (the U.S. parent company, based in California, the Florida-based southeastern operation and the Atlanta metro area dealers council). Our challenges were different with each of these groups. However, we are especially proud that a specialized program during a three-year period contributed to increased sales, as well as increased positive consumer opinion of the brand. We were involved in community relations, auto trade shows, executive visibility via media coverage and media reviews of various products. We won a Silver Anvil for our work, the highest award a PR agency can receive (in fact, as of a year ago, there were about 100 PR agencies that have earned at least two Anvils during about 50 years, and Rountree Group is one of these agencies).