Randstad North America

We worked 10 years for the U.S. operations of Netherlands-based Randstad Holding nv, Randstad North America. The client called on us to ferret out news angles that made the most sense to pursue and generate placements in major media that follow the industry. We helped create groundbreaking research that in itself made news for multiple years, and we managed a diverse body of work such as speaking engagements, national, trade and business press (445+ business/HR articles in 2004 alone, 275 million+ impressions), crisis communications and community relations.