Pickron Orthodontic Care

Our community relations program promoted the practice’s fundraising project to the metro Atlanta. Trade outreach was a consistent component of our media program (other orthodontists and dentists, Pickron’s referral source). In addition to company announcements and milestones, we positioned the owner/founder and associated doc’s an expert in the field. Over multiple years, we would run a “fun public affairs” program to generate votes, so Pickron would win “best in class” via area glossy publications such as Gwinnett Magazine and Inside Gwinnett. Given our tenure, we have involvement with internal relations/employee relations, brand protection and crisis response.