Mrs. Smith’s Bakeries

We developed and led four years of diverse work for the world’s largest frozen pie maker. We introduced new products via the media, supported sales of existing high profit margin products, created and/or contributed to promotions, had input into sales meetings and handled general corporate projects. Our core target audience was consumers. One strategy involved SMTs (satellite media tours) for product spokespersons we media trained. We developed marketing windows for various times of the year. And during periods when no new products were featured, we created fresh news angles to continue to intrigue the media.