Georgia Department of Human Services

Rountree Group created and implemented an integrated communication program about abstinence education. The plan was launched in five secondary cities in Georgia and involved using media relations to spearhead radio, print and in-theatre education. Content for an information packet and other collateral materials also was written for distribution to schools across the state. The program successfully delivered a strong impact in response to research that indicated the “cool” messaging and themes were well-received by the target audience.