EIFS Industry Members Association

Communication among stakeholders in the residential and commercial building industry is key to keeping up to date on building trends and standards. The role of communication becomes even more essential when an organization is behind research findings that demonstrate how its body of manufacturers, distributors and suppliers can benefit from the news.

Rountree Group worked with EIMA to create and drive tactics that generated awareness among association members, architects, builders, building owners and building code officials. Part of our work was geared toward communicating how testing done by the U.S. Department of Energy demonstrates exterior insulation finish systems (EIFS) are superior to other types of exterior wall claddings for homes and buildings. In addition, we developed a system of internal communication and procedures that enables EIMA and its designated representatives to share and distribute information via media training, media tours and digital PR services.