Bullfrog Sunblock

For three years we built this specialty California surfers’ product to a national distributed brand sold via mass merchandisers. Initially we concentrated on outreach in Sunbelt markets before expanding to locales that offered year-round sales opportunities (e.g. ski areas) and vertical segments such as boating. A radio trade-for-mention program with distribution of product samples required no ad buys and was done in key markets. A separate program focused on dermatologist offices.