Diverse projects throughout nearly five years for multiple divisions of BellSouth: corporate, communications and mobility. The sizable public relations staff called on us for fresh ideas and creativity, among other things. Our work centered around media services, special events and internal communications. For example, to handle a name change combining two divisions spread over eight states, we suggested a classic football pep rally. To involve the staff in other states, we created “pep rallies in a box” and furnished all materials to appropriate offices, which executed a similar event in other locations.