AT&T

Diverse projects highlighting new products, technology and its applications (remote medical diagnosis, ISDN, video phone, enhanced fax capabilities and much more). Note, in most cases, we were reaching early adopter consumers and small business owners. Media relations, collateral materials, trade show support were all part of our efforts. We looked to showcase “real life” applications and real people using what AT&T was offering. For example, a medical facility and its staff in one state were shown examining a patient hundreds of miles away. This captured the imagination of both print and television media.